If you’ve ever used stock images for marketing or blogging (or really anything) before, then you know that the featured models, especially those of women, are almost exclusively white and are always conventionally attractive. This resulted in significantly boosted conversions! February 14, 2020 Social Media Strategy. Gillette used the #MeToo movement to propel its message, Moon Pie utilized the re-popularization of NASA, Adidas included the famous and sometimes criticized Serena Williams, and so on. - Ashar Jamil, Digitally Up, Who knew a simple fried chicken sandwich could tap into a cultural zeitgeist and literally light up the nation? When creating your campaigns, make sure you are staying aware of the current social issues, whether you use them directly in your campaign or not. More information can be found in our Cookies Policy and Privacy Policy. Uri and Gilad - the founders of TVibes - instinctively knew they should integrate a social site like Facebook into their social app. In January 2019, Gillette launched a social media campaign aiming at a modern interpretation of manhood. Successful PR, media strategy, creative and advertising executives from, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice, Wendy’s 2 million spicy chicken nuggets giveaway, groundbreaking partnership between LVMH and Rihanna. For each campaign, we will share about the strategies that were implemented, and what made them successful. © Copyright Digital Marketing Institute 2020. Female athletes are not given the media credibility that they deserve. It is hard to measure whether this ad will prove effective in transforming the narrative around female athletes, but it was certainly a great start in encouraging young women and girls to stay in sports and to not shy away from their own inner determination and strength. I loved it. In this day and age of sometimes brutal social interactions, it’s great to see this. When you have a great ad or campaign, it is important to post it across all of your platforms, not just one. By sorting their audiences based on reactions to video ads and with the clever use of lookalike audiences, they had a brilliant strategy of optimizing their campaign. HTTP/2, what is it and how does it benefit my website? Tweets were receiving close to 35,000 responses and over 15,000 retweets. With a firm focus on simplicity and brand building, Red Bull paved the way for their actual campaign with a promotional teaser just before the summer hit. Glu Mobile is a well-known smart-device game publisher that has been around since 2001. Gillette reported later on that they felt the campaign was successful in achieving their marketing goal. Lego disproves the notion that memes from brand accounts can be passé, with its latest innovation, ‘the shatterproof truck’, a play on Tesla and Elon Musk’s new pickup truck which had its windows smashed in an awkward moment during its launch. Phase 2: They regularly collaborated with all types of influencers to keep the trend on and push for more content. Sign up for the SocialNicole monthly newsletter and the exclusive Facebook Marketing Success Checklist. Do you know what your goals should be, and how to achieve them? Contact us today – we are a full-scale social media agency which specializes in social media advertising, and we would love to share our expertise with you. The Ultimate COVID-19 Digital Marketing Guide, A Guide to Influencer Marketing During COVID-19, Now Hiring: Social Media Marketing Associate, Targeting the Right Customers During COVID-19. It's the only Facebook ad I have ever saved to go back and read the comments (over 1,700 right now) -- for entertainment. "That is the way of things. Hardly the fun topic, and yet their Facebook campaign with lighthearted humor, fun bequest suggestions such as "a marching band through town in your honor" and a very talented moderator, make for brilliant engagement. Social Media Strategy. The initiative began from a social media post, where Adidas asked athletes to use the hashtag #CreatorsUnite and share about the challenges and barriers that they face. Questions about an article? . WhatsApp will now allow the users of its business app to utilise product catalogs, which the Facebook-owned company says will help sellers provide more details on the items they’re selling. Overall, Twitter’s a really sweet match for us.” - Kayla Santalla, Senior Digital Media Strategist at Girl Scouts USA. Shortly afterwards, Vice President Mike Pence met with Buzz Aldrin and Neil Armstrong’s family, and made a speech promoting the trip to the moon coming up in the next 5 years. Our website uses cookies to improve your user experience. The Countdown Has Begun follows on from UN Women UK’s 2017 #drawaline initiative. Share on Facebook Share on Facebook Tweet Share on Twitter Pin it Share on Pinterest Share on LinkedIn Share on LinkedIn. This party season, let’s show home shame the door and Silence The Critics, once and for all.#WonderfulEveryday, For ideas, inspiration and products to get your home party season ready, visit https://t.co/SwcNGwExQN pic.twitter.com/Tq0KRL1uQ5. - Jenni Smith, EGR International, Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. We’ve seen this tactic used hundreds of times, both successfully (think the “Like a Girl” campaign by Always) and unsuccessfully (think the Kendall Jenner/Pepsi commercial). Facebook Pay lets users add their preferred payment method to their account with the added benefit of being able to set up Facebook Pay app-by-app. We will help grow your business or brand leveraging social media and digital marketing. They plan to continue advocating for the values that are important to the younger generation, and gradually take on young adults as their primary consumer base. The social media team noticed that a lot of customers had issues with finding their nearest Girl Scout Representative when Cookie Season was in full swing. There we will help you discover smarter ways to connect, engagement and grow your business using social media and digital marketing. As a result, it was incredibly effective in reaching its intended audience and generating conversation. Glu wanted to increase the number of installs for their new game, Diner Dash 2016, and their marketing marvels knew they also had to target a wider audience segment. IHOP to IHOb. . . Truly outstanding work! Content. As a non-profit organization, the Girl Scouts USA started over 100 years ago with a woman who believed that every girl has immense power. Best known for their functional cars that offer amazing price-to-value ratios, thecustomer market grew by 60,000 cars in the last three years. to improve your user experience. I focus so much on writing good content on http://www.mnpropertygroup.com/blog but always fall short when it comes to promoting it and structuring a social campaign around it. Remember to check out our bundle of Social Media Best Practice Guides, and Econsultancy subscribers can also watch our latest social media webinar on demand. Still daunted by the idea of advertising on social media? Keep these takeaways in mind when planning your next campaign! Hi Joe, so glad our blog is helpful to your marketing goals! Download a brochure today! The video received 11 million views on YouTube, over 20 million on Instagram, and over 32 million on Twitter. Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. . Catalogs are described as the “mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy”. Result: 1.5 million posts with 3.8 billion views and counting. Many argue it was a risky move for a male-targeted product. The campaign was received well by the public, and out of the millions of responses, 93% were positive. (Remember to check out our bundle of Social Media Best Practice Guides) ... 2019. ?It's not really Christmas until you see the iconic truck on your TV, and tonight might just be the night. The way of the Force." What makes a good social media campaign? To establish loyal and engaged app users. This is up from 67% five years ago, demonstrating that increasingly, organizations are acknowledging the power of social media to attract and engage customers.